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Email Marketing Manager

Company: Funding Circle US
Location: San Francisco
Posted on: July 21, 2018

Job Description:

An opportunity to join a fast-growing FinTech company and play a pivotal role in the development of a customer marketing program, including a review of our platform, data, creative and contact strategies. We're looking for a Email Marketing Manager to help reimagine our CRM and build a best-in-class experience. You'll focus on our customer's lifecycles and be heavily involved in designing and delivering creative, automation and messaging to improve conversion. This is a big opportunity to make your own mark, think-big and work with multiple channels, including email, DM, targeted display and targeted social. If you're full of ideas and are looking for a positive, fast-paced environment to put them into action, read on. As The Email Marketing Manager you will be responsible for---

  • Identifying, designing and developing 1:1 marketing opportunities across a range of channels
  • Leading projects with a range of internal and external stakeholders to identify and deliver value, e.g. Marketing, Product, Tech, Data, Analytics, Creative, Strategy teams, our platform providers and other external agencies
  • Knitting CRM into a seamless customer experience (both for businesses looking to borrow money, and investors looking to lend)
  • Driving transition towards automation of CRM, reducing focus on ad-hoc 'broadcast' and towards lifecycle-led messages
  • Scoping and effectively prioritising projects
  • Maintaining a focus on testing, optimisation and analysis
  • Playing a key role in reviewing our platforms, data and creative
  • Presenting projects, initiatives and results to broad audiences You've been there and done it---
    • Considerable experience delivering email marketing campaigns either agency or client-side - this is a mid to senior level position and while we are open to a range of associated backgrounds we are looking for someone to take significant ownership
    • Built, integrated or managed at least one significant CRM implementation with a deep understanding of how the solution was put together (e.g. data transfers, integrations, automation)
    • Experience with Marketo
    • Ability to join technical understanding with creative skills and an appreciation of customer experience and conversion
    • Adept in managing multiple projects and stakeholders
    • Advanced testing design and implementation
    • Strong Excel competency, comfortable working with complex data and with Analytics stakeholders
    • A problem-solving and entrepreneurial mindset
    • Bachelors Degree required #LI-SC1

      Keywords: Funding Circle US, Ceres, Email Marketing Manager, Advertising, San Francisco, California

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