Director, NA Retail Marketing & Sales
Company: Tatcha, LLC.
Location: San Francisco
Posted on: May 3, 2024
Job Description:
NA Sales - San Francisco, CA - Full Time WHAT WE NEED As the
Director, Retail Marketing & Sales, you will be responsible for
building the development and driving the execution of strategies to
propel the Tatcha business in North America across retail channels.
Each day at Tatcha is different with new problems to solve and
tasks to tackle, but here is an idea of some of the things you will
work on: SALES STRATEGY & P&L MANAGEMENT
- Accountable for a keen understanding of the business in each
channel, making execution recommendations based on ongoing
performance metrics, competitive environment, and merchandising
analysis
- Work with planning teams to build retail and net sales target
for channel, and track performance
- Propose annual marketing budget for channel's marketing needs;
track spending and COOP to budget, review and process all invoices,
provide ad hoc analysis, drive reconciliation RETAIL MARKETING
- Own full 360 retail marketing programming and develop
comprehensive understanding of all key channel levers that increase
visibility, in turn driving awareness and sales. Inclusive of
retailer .com levers, animations, marketing events, media, digital
marketing, social media and COOP
- Connect the dots to ensure cohesive strategy across channels
and levers
- Adapt brand materials for channel-specific needs in-store and
online. Help develop, distribute and manage brand content
(including marketing comps, promos, samples, gratis, copy content,
images)
- Collect & analyze reports for retailer specific programs and
make recommendations based on data
- Advocate and negotiate brand/product placement opportunities;
work with x-functional partners to execute
- Develop and manage retailer execution of sampling programs;
understand different sampling opportunities, negotiate accompanying
marketing levers, ensure seamless execution and recap
performance
- Prepare retailer presentations as needed and drive ongoing
touch base agendas
- Maintain internal and retailer-facing Marketing calendars, own
communication of marketing programs to all key stakeholders
- Track key competitive activity MERCHANDISING
- Accountable for a keen understanding of the business in each
channel, making recommendations based on ongoing merchandising
analysis, performance metrics and competitive environment
- Determine in-store assortments across channels and fixture
types/visual merchandising
- Drive dotcom assortment and partner with retailer .com
merchants on site merchandising
- Advocate for strategic secondary merchandising (beauty on the
fly, towers, etc)
- Communicate product opportunities including exclusives and sets
to product marketing team; manage retailer feedback and
approval
- Manage all visual merchandising programs - homebay and
secondary placements - from brief through execution. Act as key
liaison with merchants/VM teams, internal creative team, and VM
vendor. Ensure ongoing alignment with sales and education, with key
attentiveness to field feedback
- Own updates and tracking of all planograms X-FUNCTIONAL
COLLABORATION
- Act as key partner to sales and education team, aligning on
priorities and calendar timing
- Work with internal creative and brand marketing teams to brief
and partner on execution of marketing assets; ensure teams are
aligned on overall calendar and launch timing
- Align with other Tatcha channels on execution plans to ensure
complementary activity WHO YOU ARE You are able to learn quickly
and take initiative, as our company is dynamic and ever-evolving.
To succeed in this position, the following qualities are paramount:
- Knowledge and passion for the beauty industry and retail
environment
- Flexibility and comfort to constantly changing priorities,
feedback and timelines
- Self-starter, proactive, tenacious and goal-oriented
- Strong time management skills; ability to multitask and
prioritize
- Organized and detail-oriented
- A positive and inspiring team player with a can-do
attitude
- Excellent communication and project management skills
- Able to work under pressure effectively & efficiently
- Creative thinker and problem-solver
- Highest levels of professionalism at all times, calm under
pressure REQUIREMENTS
- Bachelor's degree with 8+ years in retail marketing, with
experience in beauty, including multiple specialty retailer
experience
- Excellent verbal and written communication skills with
exceptional attention to detail
- Proficient in Microsoft Office applications (Excel, Word,
PowerPoint) and Google Suite (google docs, google slides, etc)
- Strong leadership and team management skills & experience
DETAILS -The expected base salary range for this position is
150,000 to $165,000. The exact base salary is determined by various
factors including experience, skills, education, geographic
location, and budget. This position is also eligible for
participation in the company discretionary bonus plan, based on
personal performance and company results. In addition to base
salary, Tatcha offers a competitive benefits package to eligible
employees, including medical insurance, dental insurance, vision
insurance, life insurance, accident insurance, critical illness
insurance, disability insurance, retirement savings plans and
company match, paid family leave, education-related programs, and
paid holidays. Tatcha is an Equal Opportunity Employer and does not
discriminate on the basis of race, color, gender identity,
religion, sex, age, national origin, disability, veteran status,
sexual orientation, genetic information or any other classification
protected by Federal, State or Local law. We respect and seek to
empower each individual and support the diverse cultures,
perspectives, skills and experiences within our workforce. All
employment is decided on the basis of qualifications, experience
and business need. Tatcha will consider for employment all
qualified applicants with criminal histories in a manner consistent
with applicable law.
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Keywords: Tatcha, LLC., Ceres , Director, NA Retail Marketing & Sales, Hospitality & Tourism , San Francisco, California
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